I’m talking to my kids. Because these awesome, quite extravagant puppies are not made for cuddling and playing but more for exhibiting them. The pugs are a collaboration of luxury online shop LUISAVIAROMA.COM (you know the online shop of Firence store Luisa at via Roma…) and German cuddly toy brand STEIFF. 20 fashion designers and brands created their own Steiff pug, among them Balmain, Emilio Pucci, Valentino, Versace and Giambattista Valli. The pugs are displayed at the store in Firence throughout the Pitti week as well as online at luisaviaroma.com. The fashion pugs will go on sale in March and all proceeds generated from the sales will be donated to UNICEF to support disadvantaged children. Awesome! My favourite puppy is the one designed by Mary Katrantzou. Which one is your favourite?

Mary Katrantzou
Versace
Blumarine
Theyskens’ Theory
Giambattista Valli
Antonio Marras
Balmain
Mugler
Worth Couture
Giuseppe Zanotti

Pictures: luisaviaroma.com