Category Archives: Set

Back to Basics

21. May 2013

Above: Long white shirt (shop now) Simplicity is the ultimate sophistication. Leonardo da Vinci We all love those ruffled, embroidered, multi-layered dresses which make us look like Anne Hathaway in the „Princess Diaries”. Yet, in our everyday fashion lives we … Continue reading

Posted in Set | Leave a comment

Both Sides Now

13. May 2013

I’ve looked at love from both sides now From give and take, and still somehow It’s love’s illusions I recall I really don’t know love at all (Joan Baez) But what I DO know is that I absolutely LOVE this … Continue reading

Posted in Limited Editions, Set | Leave a comment

With A Mighty RRROAR: Limited Edition Cardigan

8. May 2013

As you probably know by now, at Set we try very hard to make every piece from our collections truly special. Because YOU are special to us! That’s why I’m thrilled to tell you about a new LIMITED EDITION in … Continue reading

Posted in Limited Editions, Set | 1 Comment

Foreign Culture Vibes

7. May 2013

The lush green fields of Bali, the casual fashion styles on the beaches of Ibiza, starry nights in Marrakesh … All weekend long I was looking through coffee table books from far-off places. Each page awaiting me with another exotic … Continue reading

Posted in Set | Tagged | Leave a comment

Clever Slimming Dresses

6. May 2013

Image from left: Figure-hugging jersey dress with geometrical color blocking (shop now) & black shift dress with stretch lining and camel colored inserts (show now) Did you know it’s International No Diet Day today? Neither did I until I got … Continue reading

Posted in Set | Leave a comment

Online Only: Palm Print Blouse

23. April 2013

Girls, this is an exciting day for us at Set! For the first time we’re offering a piece from our spring/summer collection 2013 ONLY to online shoppers. And not just any piece: this limited edition (!) blouse comes in a … Continue reading

Posted in Limited Editions, Set, Shop | Tagged | 1 Comment

Psychedelic Prints

27. March 2013

What would Willy Wonka do? Don’t worry, I’m not usually asking myself such weird questions. But this summer I am just so happy about many of our prints. Some bold, some comic-y, some subtle and artful. And then there’s this … Continue reading

Posted in Set | Leave a comment

Dressed for Success

11. March 2013

A new week, filled with possibilities. To get you started on the right fashion foot I just compiled a serious Set office look with the slightest of twists in the form of washed denim jeggings (shop). The blazer is a … Continue reading

Posted in Set | Leave a comment

Rachel would go ba-na-nas

6. March 2013

That’s ba-na-nas! While being narrow-minded is not a character trait one should be proud of – wearing narrow stripes is one of the fashionista’s favorite styles. And we did even go a step further on this fine-knit pullover by adding … Continue reading

Posted in Set | Tagged | Leave a comment

An Apple Tee a Day

5. March 2013

Being a mom the food my children consume is of major concern to me. Fruits, veggies – all the healthy stuff from the grocery aisle. And switching my ears to „I can’t hear you” whenever the little guys discover a … Continue reading

Posted in Set | Leave a comment