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Maya Junger, Creative Director of Set 

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Above: Long white shirt (shop now) Simplicity is the ul[...]
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Category Archives: Set
21. May 2013
Above: Long white shirt (shop now) Simplicity is the ultimate sophistication. Leonardo da Vinci We all love those ruffled, embroidered, multi-layered dresses which make us look like Anne Hathaway in the „Princess Diaries”. Yet, in our everyday fashion lives we … Continue reading
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13. May 2013
I’ve looked at love from both sides now From give and take, and still somehow It’s love’s illusions I recall I really don’t know love at all (Joan Baez) But what I DO know is that I absolutely LOVE this … Continue reading
Posted in Limited Editions, Set
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8. May 2013
As you probably know by now, at Set we try very hard to make every piece from our collections truly special. Because YOU are special to us! That’s why I’m thrilled to tell you about a new LIMITED EDITION in … Continue reading
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7. May 2013
The lush green fields of Bali, the casual fashion styles on the beaches of Ibiza, starry nights in Marrakesh … All weekend long I was looking through coffee table books from far-off places. Each page awaiting me with another exotic … Continue reading
6. May 2013
Image from left: Figure-hugging jersey dress with geometrical color blocking (shop now) & black shift dress with stretch lining and camel colored inserts (show now) Did you know it’s International No Diet Day today? Neither did I until I got … Continue reading
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23. April 2013
Girls, this is an exciting day for us at Set! For the first time we’re offering a piece from our spring/summer collection 2013 ONLY to online shoppers. And not just any piece: this limited edition (!) blouse comes in a … Continue reading
27. March 2013
What would Willy Wonka do? Don’t worry, I’m not usually asking myself such weird questions. But this summer I am just so happy about many of our prints. Some bold, some comic-y, some subtle and artful. And then there’s this … Continue reading
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11. March 2013
A new week, filled with possibilities. To get you started on the right fashion foot I just compiled a serious Set office look with the slightest of twists in the form of washed denim jeggings (shop). The blazer is a … Continue reading
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6. March 2013
That’s ba-na-nas! While being narrow-minded is not a character trait one should be proud of – wearing narrow stripes is one of the fashionista’s favorite styles. And we did even go a step further on this fine-knit pullover by adding … Continue reading
5. March 2013
Being a mom the food my children consume is of major concern to me. Fruits, veggies – all the healthy stuff from the grocery aisle. And switching my ears to „I can’t hear you” whenever the little guys discover a … Continue reading
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