I just found this on one of my favourite German fashion blogs modepilot.de: Bloomy Days, a young, new flower subscription service from Berlin. Founder Franziska Scheidel, originally from Hamburg, has been working in the fashion business at one of the biggest German e-commerce companies before she decided to start her own business. And her concept is so easy and yet so cool and sought after: on www.bloomydays.de you can very easily subscripe for a weekly, bi-weekly or once a month flower delivery for 19,90 Euros a bouquet. You can choose wether you would like it to be delivered to your home, office or wherever and how many bouquets you want to receive. But the best thing is: you can simply pause (if you are on holidays for example) or end the subscription within a cancellation period of one week. The website also has a blog with decoration tipps and general information about flowers. What I almost forgot: you can’t choose the flowers, what you get depends on the season. I think it’s cute to be surprised every week!

This is founder Franziska:

And this is what the website looks like:

Pictures: www.bloomydays.de