16. May 2013
If fashion is an art than this (digital) watercolored print is my humble version of Claude Monet’s famous water lilies. Well, kind of. We did go for more of a modern take on a camouflage pattern, remixing the usual greens and browns with a gorgeous range of blues, purples, whites and greys.
The loose cut lets the print flow while you walk – with the sunlight dancing on the trousers’ pure silk fabric like on a real bouquet of flowers. A really nice addition to your „casual, sporty yet feminine” repertoire of outfits (shop now).
That’s probably what enchanted „Freundin” fashion director Jana Gutsche who selected these trousers for a recent „What we love NOW” feature for the German women’s mag.
And that’s all for today, I’ll spent a little more time googling Monet’s works. So pretty, so masterful!
Posted in Press
15. May 2013
Well said, Michelle! I always knew that this First Lady is just my kind of woman.
Now I have a question for you, dear readers and Set fans: Do you hide purchases from your significant others? Let me know in the comments below.
P.S. Check out more Rules of Style here.
14. May 2013
I’ve talked about this slim-fit blazer with its 2-tone collar before (here). So I’ll keep this brief and just thank German women’s mag „Freundin” for choosing this Set design for their recent feature on blazers inspired by the fresh and elegant style of actress Elizabeth Olsen (absolutely loved her in the dark movie „Martha Marcy May Marlene”, by the way).
Let me just add that this blazer goes as well with these matching trousers from our collection as with almost any jeans.
Posted in Press
13. May 2013
I’ve looked at love from both sides now
From give and take, and still somehow
It’s love’s illusions I recall
I really don’t know love at all
But what I DO know is that I absolutely LOVE this short-sleeve pullover with a twist. And a turn, because this piece is reversible. It’s a 2in1 design, perfect for a casual denim look with a leather jacket or sturdy blazer.
Of course our attention to detail shines through: the front is cut shorter than the back. See how it’s styled & shop now.
9. May 2013
A friend of mine from New York recently told me about a new trend: lunch break parties. Instead of heading to the salad bar around the corner young profashionals head for hotspots like Marquee in Chelsea or Le Bain at the Standard Hotel in the Meatpacking District to loosen up on the dance floor.
Most of these hourlong „lunch beat” events happen on Fridays. Some of the clubs even hand out a healthy brown-bag lunch and a free drink ticket. How cool is that?! It’s probably better to go easy on those tasty appletinis, though. No boss in the world will believe you got completely wasted during „an important business meeting with a client”. You can find out more about Lunch Beats in your area here.
Looking for a funky t-shirt to quickly change from office to party girl? Check out our original designs in the Set online store.
See you at the danceteria
Foto (Disco Ball): birtchen/Instagram
8. May 2013
As you probably know by now, at Set we try very hard to make every piece from our collections truly special. Because YOU are special to us! That’s why I’m thrilled to tell you about a new LIMITED EDITION in our online shop. But first let’s turn up the volume for some fitting music:
I’ve always been drawn to tigers, the biggest cats alive today on our planet. And, unfortunately, a highly endangered species. Their strength and serenity, their surprising speed and sheer beauty have not only won them a high rank in the animal kingdom but also a place in my heart.
As a celebration of these extraordinary cats – and the amazing crafts(wo)manship here at Set – let me introduce to you this limited edition cardigan with a sophisticated embroidery of a tiger head. Made by hand-stitching pearls and beads to the fine-knit V-neck cardigan this tiger (or tigress!) is a great statement piece for any wardrobe. And: It’s ONLY available ONLINE!
7. May 2013
The lush green fields of Bali, the casual fashion styles on the beaches of Ibiza, starry nights in Marrakesh … All weekend long I was looking through coffee table books from far-off places. Each page awaiting me with another exotic landscape, a fascinating face, a graceful animal. As a creative director I get mostly inspired by images – oil paintings in a gallery, snapshots on Instagram, aerials taken from high above the Serengeti.
It’s from those pictures that I get ideas for new colors, prints and shapes for upcoming Set collections. So I collect, „digest”, combine and re-design – with all of those visual impressions as a sort of clay for my imagination. Sounds weird yet that’s a huge part of the process of finding your footing into a new fashion season. You can see (and shop) some of our latest arrivals in the „ethnic prints” category right now in our online store. For this post I selected three of my current favorites: a knee-length sleeveless silk dress (left), another silk dress with wide-cut shoulders and a belt – and very relaxed printed trousers with golden sequins on the side seam (right).
As a special treat for you I’ll end this post with a stunning (!) video I found the other day. It’s called „The Tropic of Capricorn – A Time-Lapse Journey“ and was filmed by photographer Greg Kiss. He travelled 24,800 miles through Namibia, Zimbabwe, Mozambique, Madagascar, Australia and Argentina (among others) to take pictures of the most scenic landscapes he could find. Watch this teaser and dream yourself away for a couple of minutes. Bon voyage
Posted in Set
Tagged Ethnic Prints
6. May 2013
Image from left: Figure-hugging jersey dress with geometrical color blocking (shop now) & black shift dress with stretch lining and camel colored inserts (show now)
Did you know it’s International No Diet Day today? Neither did I until I got my early fix of news on the web. Apparently INDD (for short) was started in 1998 to celebrate body shape diversity and to focus on a healthy lifestyle – at any size. After all, on average women (and men) who diet lose about 10 percent of their weight only to regain two-thirds within a year. Talk about return of (not eating) investment …
Luckily there’s a lot fashion can do to make every woman look even more beautiful. Take our slim fit dresses for example. By inserting contrasting colors in the waist area these clever designs boost your body’s silhouette and will definitely lighten up your mood in the morning.
3. May 2013
Don’t you sometimes think that men have all the luck? Not fashion-wise, obviously. Us girls have so much more to choose from in that department. But take hair styles for example. When was the last time a man got criticized for how his hair looked? Okay, there’s Donald Trumps sad comb-over. Still.
Women on the other hand? Glossy mags devote whole sections to celebrity hairdos ‘out of control’ or ‘terribly’ gone wrong. We shampoo, condition, blow dry and straighten. We dye and dye again and dream of shiny, wavy curls … Men just step out of the shower, run a hand through their manes and let nature take care of the rest. Maybe a hint of gel or wax, fine. But that’s it.
So for this weeks Rules of Style I was thrilled to find this quote of The Doors’ Jim Morrison talking about haircuts and regrets. Thanks, Jim. And rest in peace.
2. May 2013
Whoever said that scented candles were just a winter thing? Not me! And today I’ll share two of my latest discoveries – both by French interior designer Marianne Guedin. After enchanting tout Paris with her colorful, energetic and elegant vases and other glassware Guedin teamed up with Bougie de France, a big player on the candles market.
And let me say this: The quality of their joint venture – a whole line of scented candles – is fantastic! The glass is is quite thick and heavy, the perfume inside the wax (no paraffin!!) slowly finds its way into your home and the candles burn for many, many hours.
Right now I am particularly fond of „Caramel” (milk, vanilla & caramel) and Nocturne” (tomato leaves, apricot, black tea & sugar).
Portrait of Marianne Guedin: Hrvoje Go/Flickr